Edgewood Properties

  • Director of Residential Real Estate Marketing

    Job Locations US-NJ-Piscataway
    ID 2018-1846
  • Overview

    Edgewood Logo

    Since its founding in 1992, Edgewood Properties has established itself as a leading real estate development and property management company. With corporate headquarters in New Jersey, the company is on a course of growth leading to activities across the nation. Given ongoing construction and development plans, our current apartment portfolio of 3,000 plus units is expected to double in the next couple of years and rise to over 10,000 units in the next five years. Given our rapid portfolio growth, coupled with ownership's desire to develop and hold rather than sell, the timing is ideal for qualified candidates to come on-board. 

     

    We're currently seeking a Purchasing Agent for our multi-family portfolio of properties, with at least 15 years of industry experience. 

    Candidate will work full-time in our corporate office located in Piscataway, NJ. 

     

     

    ONLY THOSE WITH RESIDENTIAL REAL ESTATE MARKETING BACKGROUND NEED APPLY

     

    Responsibilities

    This important position will develop, promote and maintain strategies and execute tactics that communicate the Edgewood Properties brand message. The right candidate would work with the Vice President of Residential Operations and other staff, managing multiple responsibilities in the Company’s marketing and promotional efforts for the apartment portfolio and for-sale division as required. The Director will oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy for each of the apartment communities in the Company’s portfolio. 

     

    • Assist in the implementation of strategic marketing plans, programs and tactics.
    • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
    • Obtains market share by developing marketing plans and programs for each product; directing promotional support.
    • Coordinate with consultants for development and production of advertising, signage, and collateral materials to support sales and marketing programs.
    • Plan and oversee events and promotional activities.
    • Update Digital Asset Management gallery with new media and ensure that content is updated in all consumer points of contact (website, advertising, email campaigns, etc.).
    • Develop and implement, in conjunction with the Executive Team a social media strategy for Edgewood Properties.
    • Manage social media campaigns and day-to-day activities for our brand. Duties include creating an editorial calendar, outreach to local businesses, promotion of executives and corporate achievements, developing sweepstakes and contests, etc.
    • Manage presence in social networking sites including Facebook, Twitter, Linked In, Pinterest and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
    • Become an advocate of Edgewood Properties in social media spaces, engaging in dialogues and answering questions where appropriate.
    • Develop innovative programs to increase positive sentiment online for Edgewood Properties and its services.
    • Oversee marketing materials & content prior to production.
    • Prepare contracts, process and track invoice payments, and update budget expenditures.
    • Interact and coordinate with other Vice Presidents, Project Managers and Community Managers.
    • Coordinate and manage the production of in-house marketing materials.
    • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
    • Maintains research database by identifying and assembling marketing information.
    • Provides marketing information by answering questions and requests.
    • Achieves financial objectives by preparing an annual budget as needed; scheduling expenditures; analyzing variances; initiating corrective actions.
    • Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
    • Maintains marketing staff by recruiting, selecting, orienting, and training employees.
    • Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
    • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
    • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

    Qualifications

     

     

    • Prior experience and knowledge of apartment marketing is required.
    • Four-year college degree, Marketing emphasis preferred.
    • Technical proficiency in a variety of software programs, including MS Office and those integral to desktop publishing and website maintenance.

    Skills, attributes and additional requirements:

    • Ability to juggle multiple projects at once in a fast-paced work environment, and often under several supervisors.
    • Excellent customer service, written and oral communication skills a must.
    • Able to work effectively with a variety of external consultants, vendors, and suppliers.
    • Must be able to multi-task and see projects through to completion.
    • Occasional travel will be required.

    In return, we offer competitive compensation, along with comprehensive benefits, including medical and dental and vision benefits, life insurance, a 401(k) with company match and a corporate team environment with opportunity of advancement. Also includes on-site company fitness gym, discounts on housing and home appliances.



    For immediate consideration, please apply online at www.edgewoodproperties.com/careers.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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